Message Matters Ltd.

10 York Place, Edinburgh, EH3 1EP

Office: 0131 524 8129

Peter: 07740 469 949

Andy: 07855 261 244

Fiona: 07581 056 562

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Message Matters has announced a partnership with Cicero Group which enables us to offer clients enhanced media relations and public affairs services in a wider range of strategically important locations.

Cicero Group, with four global locations, and  Message Matters, have each sought the partnership in the belief that, whatever the outcome on September 18, an increasing amount of power will reside in Edinburgh following the independence referendum, and that relations between the nations of the UK and the Scottish, Westminster and European Parliaments will be increasingly intertwined.

Discussions between Cicero and Message Matters have been taking place throughout the referendum campaign since early 2014.

The agencies are not merging, however they will work together on behalf of clients whose interests straddle the internal borders of the UK.


  • Agencies expect sustained period of change in Scotland regardless of the referendum outcome
  • Partnership will help UK and international organisations decipher the new Scotland
  • Partnership will offer integrated representation in Edinburgh, London, Brussels, New York and Singapore


Commenting, Cicero’s Co-Founder and chief counsel Iain Anderson said:

“This is an important strategic link for Cicero and gives us a presence in Scotland. The likely transfer of more power to the Scottish Parliament – whether as a result of independence or further devolution - means that UK and worldwide corporates must now take much more notice of Scotland, and as an agency we want to be involved in that.

“We’ve known Peter and Andy since Message Matters’ formation in 2012 and worked with them on several projects. We believe they are peerless in their strategic judgement, their adoption of cutting edge campaigning techniques, and are utterly convinced they are the right partners for us.”


Message Matters’ Managing Director Peter Duncan said:

“Cicero is one of the UK’s most respected agencies, with a worldwide presence and a roster of first-class media and political operators.

“This partnership is the biggest single development since the formation of our young company. We are small, but we operate and deliver to an exceptionally high standard and we believe we can fill a gap in Cicero’s offering at the same time as taking our service to a much wider audience.

“Companies and organisations across the private, public and voluntary sectors will have to face up to the reality of a rapidly changing landscape in Scotland.

“They will need insight, advice and execution in Edinburgh, London, Brussels and perhaps further afield. Cicero and Message Matters can provide it.”



In the aftermath of the second Salmond vs Darling #Indyref TV debate, Message Matters' Directors Peter Duncan and Andy Maciver waxed #indyref with Kezia Dugdale MSP.

You can listen to the ninth podcast in our @InsideIndyref series here:

Let us know what you think on Twitter @InsideIndyref, and keep listening for more podcasts from key campaign insiders as the weeks become days in the countdown to September 18th.

Happy listening...

The Message Matters team



As the nation prepares for the second Salmond vs Darling #Indyref TV debate tonight, Message Matters' Directors Peter Duncan and Andy Maciver caught up with founding member of Women For Independence, and former Director of Communications for Yes Scotland, Susan Stewart.

You can listen to the ninth podcast in our @InsideIndyref series here:

Let us know what you think on Twitter @InsideIndyref, and keep listening for more podcasts from key campaign insiders as the weeks become days in the countdown to September 18th.

Happy listening...

The Message Matters team



Hot on the heels of the first #Indyref TV debate between Alex Salmond and Alistair Darling, Message Matters' Directors Andy Maciver and Peter Duncan caught up with representatives of both sides of the campaign for some post-debate analysis. 

First up was Stephen Noon, Chief Campaign Strategist for Yes Scotland.

You can listen to his take on the #ScotDecides TV debate here:

Stephen was followed by Anas Sarwar MP, whose analysis from Labour's Better Together perspective can be heard here:

Tell us what you think. You can comment on the @Insideindyref Twitter page, where we’ll continue the debate and podcasts in the run up to September 18th.


The Message Matters team



Dear green places: Braidburn Valley Park in Edinburgh is one of this year's Green Flag winners. A record number of Scottish parks will be flying a Green Flag this year, with 59 parks and green spaces awarded the honour. Parks all over Scotland won flags, with Dumfries and Galloway, Stirling and North Lanarkshire represented amongst the winners for the first time.

The Green Flag Award, administered in Scotland by Message Matters' client Keep Scotland Beautiful, is the benchmark for a quality green space. This year’s awarded parks are run by local authorities, park managers, a university and a community group.

Entrants are assessed by volunteer judges who usually have a background in parks management, conservation or ecology. They judge against eight criteria testing whether the park or green space is: welcoming; healthy, safe and secure; clean and well-maintained; sustainable; manages conservation and heritage; has community involvement; markets itself, and has good management.

Derek Robertson, Chief Executive of Keep Scotland Beautiful, said:

“Scotland’s green spaces are going from strength to strength, with more parks flying the Green Flag than ever before. This is a reflection of how determined an increasing number of local authorities and park managers now are to make their parks the highest quality green spaces they can be.

“All over Scotland people are caring for their towns, cities and green spaces. Whether it’s through Green Flag or our other programmes such as Clean Up Scotland and Beautiful Scotland, local people are raising the bar and making their communities great places to live in.”

Paul Wheelhouse MSP, Minister for Environment and Climate Change, said:

“It’s great to see that the number of Green Flag Awards in Scotland is increasing each year.  The award-winners are also setting an example which I hope many others will follow.

“None of this would be happening without the endeavours of Keep Scotland Beautiful and I thank them for their hard work in facilitating these awards across Scotland.  The availability of high quality greenspace and parks is very important for the health and well-being of the people of Scotland. Long may these commendable efforts continue.”