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Consultancy makes another senior appointment to help navigate clients through Brexit

Message Matters, the strategic communications consultancy based in Edinburgh, has announced the senior appointment of the man dubbed ‘Mr Brexit’ to its team.

Peter Wilding, Founder and Director of British Influence has joined Message Matters in a senior counsel capacity with immediate effect. Peter’s 20 year career in European affairs has included practicing and lecturing EU law, a senior media role in the European Parliament and Director of CabinetDN, a Brussels public affairs consultancy. He is founder of Influence Group, and advisory and advocacy consultancy based in London, which brings together EU experts from the UK, Belgium and France.

Peter, who is credited with coining the word Brexit, joins Message Matters’ existing senior counsel Tom Harris, former Labour MP and UK Government Minister and leader of the Scottish Vote Leave campaign, and Marco Biagi, former SNP MSP, Scottish Government Minister and EU Remain supporter.

The agency, founded in 2012 by Peter Duncan and Andy Maciver, delivers a spectrum of integrated communications services including media relations, political relations, campaigns and branding.

The latest appointment complements Message Matters current team of Directors (Peter and Andy), and Associates Kirsty Leiper, Gareth Brown and Louise Robertson.

Founder-director of Message Matters, Peter Duncan said:

“The addition of Peter Wilding is a significant appointment for Message Matters cementing our team’s ability to offer clients high level intelligence and in-sight on the Brexit process.

Peter brings a huge wealth of experience and knowledge of European legal affairs and will complement our existing senior counsel team of Tom Harris and Marco Biagi as the UK navigates an exit from the EU.

“Message Matters has senior people at the heart of the Remain and Leave campaigns, at the heart of the Yes and No campaigns, and at the heart of all the political parties. This  positions us as an agency which can offer unrivalled advice to clients as they attempt to navigate their way through the uncertainties caused by Brexit and wider political uncertainties.”

Commenting on his new role, Peter Wilding added:

“I am delighted to join Message Matters at a time of extreme uncertainty for Scottish businesses. The future political and trading relationship with the European Union is critical to Scotland and those businesses based here. I look forward to providing the legal, commercial and political advice on European affairs that business needs.”